Solution:
A logo in the line style using an antique font in the company name in a flesh shade.
Resume:
1. Company name: Aether.
2. Associations: Ether is the fifth body, a special substance, a place where the gods live, the client’s needs are taking care of themselves, their health, rest, relaxation.
3. Price range: high.
4. Target audience: middle-class women and elite.
5. Points of contact: website, packaging, social networks.
6. Type of logo: sign+font, smooth, soft, friendly, light, haze, fragrance.
Task:
To develop a logo for a company engaged in massage and cosmetic aromatherapy oils.
The logo was designed from scratch in the line style based on the combination of several ideas: an inverted pair, stylization of the first letter of the company's name "a", a bottle with fragrance, a fabulous Aladdin lamp and two palms gently protecting the value inside.
A sophisticated antique - Prata Regular - was chosen as the font, as a sign of high quality and cost of products.
The logo turned out to be soft, enveloping, calm, setting up relaxation and rest.
Natural skin tones are chosen as the color.
